Who the hell are we anyway?

Hey.

Welcome to our About Us section. Here's the abridged version of where we've been. For more details and specific stories about our perilous journey to the top of the New York City media food chain and what Y-O-U need to know to get the job/career Y-O-U reeeallly want, check out our book, The Big Sister's Guide to the World of Work.

Meet Marcelle
Marcelle Langan DiFalco is an award-winning freelance writer. Prior to writing The Big Sister's Guide to the World of Work , DiFalco spent 14 years learning to navigate the ins, outs and upside downs of corporate America. DiFalco first cut her teeth as a writer at Food Arts magazine, where, as Managing Editor, she ate and drank entirely too much for seven years. DiFalco is also the former Editor-in-Chief of Eating Well magazine and one-time Vice President/Editorial Director of Tavolo.com. DiFalco has been a W-2er since she was fourteen and a Big Sister since she was two and a half.

DiFalco drinks an absurd amount of coffee by her woodstove in Vermont, where she lives with her dee-lightful family and 114 lbs of golden retriever.

Meet Jocelyn
Jocelyn Greenky Herz has enjoyed a successful 20-year career as a senior executive that has spanned stops at Philip Morris, Wenner Media (Rolling Stone, US, Men's Journal) and Hachette Filipacchi (Elle, Premiere, George, Road & Track, Car and Driver, Woman's Day, Metropolitan Home, Eating Well, Boating, Flying, Mirabella, Popular Photography).

In 2000, Greenky-Herz launched Sider Road Media, a consulting firm that assists international entertainment companies in all aspects of growth including business development, marketing, branding and broadcast production. Clients include Colin Cowie Lifestyle, HBO, Sigmax Entertainment, Burnham Securities and Publicis Advertising. Greenky-Herz also appeared as an on-air host for the Metrol Channel and has served as a contributing writer for Hamptons and Gotham Magazines.

She has appeared on numerous television and radio shows and is a featured speaker at universities, corporations and women's organizations around the country. She is currently an AOL Coach (www.coaches.com) and a mentor within the Women of Tomorrow Mentor & Scholarship Program (www.women-of-tomorrow.com).

Ms. Greenky-Herz lives in Boca Raton, Florida with her husband and two children. She is a graduate of Syracuse University.